In today’s fast changing environment, customers increasingly want more than standalone products; they want solutions. They want speed, value, and ease of use. They expect frictionless, end-to-end experiences. In most companies, conventional product management and marketing management aren't set up to deliver comprehensive solutions or seamless customer experiences.  

Aging workforce, automation, economic inequality and human overpopulation are powerful forces brewing the perfect storm that could trigger economic and environmental disruption far greater than we have experienced over the past 60 years. They could ignite a major transformation across industries that will extend over several decades.  

Product managers and marketing managers in most companies have effectively been encouraged to think small. They are too tactical, not strategic enough. They typically focus on just one product line, whose boundaries are often narrowly defined by industry analysts. They are measured on their ability to ship products on time and on budget. While those are worthy business goals, meeting them doesn’t mean a product will succeed in the marketplace or that customers will be delighted.  

You’ll learn: • Why you must prepare your product teams to deal with disruption • How to restructure the roles of product management and marketing • What approaches business leaders can implement to build business resilience • Common challenges plaguing product-centric companies  

This session will discuss why business leaders must restructure the roles of product management and marketing to enhance the customer experience, refresh the company’s business model and expand collaboration across markets and partners to increase business resilience and maintain a competitive advantage.