Three Key Elements of Software Product Marketing and How to Apply Them
The webcast was originally broadcast on March 23, 2018. It is now in the AIPMM Member-Zone Archive.
This Webcast takes a look at three key areas of successful Software Product Marketing: Product Launches, Sales Enablement, and Product Positioning & Messaging.
It focuses on practical applications of the information presented, empowering the audience to take these best practices back to their companies. If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this Webcast is for you.
ABOUT THE SPEAKER
Lucas Weber
Lucas Weber began his career as a Software Product Manager until finding his calling as a Software Product Marketing Manager, which utilizes his talents for communicating development "tech talk" into marketing and sales messaging and for positioning a product for success in companies of all sizes.
Check out Lucas Weber's new book, The Product Marketing Manager.