Product Innovation: Common Pitfalls of B2B Organizations
“Innovate or die!” “Let’s create an innovation culture!” “Ideas, ideas, ideas!” “Great brainstorming session. Woohoo, now we’re innovators!”
All organizations strive to innovate. So why do so many companies, especially B2B companies, fall short on truly innovating? Join JJ Rorie, Managing Director of product management consultancy Envision Advisory, as she dives into these common pitfalls of B2B product innovation:
• Not having a clear understanding of what innovation really means • Thinking of innovation as a time-boxed activity • Mistaking “customer-ruled” for being “customer-focused” • Not knowing your customers’ customers • Trying to be something that you’re not • Ignoring product portfolio management
Participants will learn: 1. The difference between B2B and B2C innovation 2. How their organization should define innovation 3. How to recognize common pitfalls and combat them
ABOUT THE SPEAKER
JJ Rorie
JJ Rorie is Managing Director for Envision Advisory, a product management consultancy.
Ms. Rorie has over 15 years of experience building and growing technology and data-driven products for companies at various stages in their lifecycle. She has led both domestic and global product teams in the healthcare, financial services and media industries.
She is a frequent speaker and contributor on product management and innovation.